Outlining Your Grant Business Plan
Explaining how to develop a complete business plan is just not the same as showing you exactly what is required in order to be included in one.
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● The Executive Summary :
The executive summary is what can introduce your business strategy to the reader and probably is the most important section for lending institutions.
If you cannot convince a grant provider in the first two or three pages that you have got a viable business proposal for them to listen to and that you are not going to leave without some funding to help you to get started.
This summary is also crucial as a communication tool for employees as well as any potential customers who need to understand what your goals and ideas are.
● A Brief Section On Your Company Start-up :
This section of your business plan is where you must clearly explain the origins behind the company's creation and how you or your business associate(s) came up with the idea to put your business together.
● Your Business Goal :
You will have to make use of this section in order to explain in a few paragraphs your short and long-term goals for the company. How fast do you think it will grow? Who will be your first customers?
● Biographies Of the Management Team :
This section will be used in order to define your management team and their purpose. This section should attempt to comprise information such as the names and backgrounds of lead members of the management team as well as their respective responsibilities.
● The Service That You Plan To Offer :
This is where it is a must that you include a key piece of information that will need to be included in this section; which will be a discussion of how your pharmacy actually differs from every other business on the market.
▪ The Market Potential: This is the section where you will really want to bear in mind that you've got to convince these people that what you are doing is large and growing. You will need to do a bit of research for this section.
▪ The Marketing Strategy: This is the section where you will have to ask yourself how you plan to tell the world that you are open for business.
For instance, questions such as:
>> Will you rely exclusively on word of mouth which is not a good plan unless you've already got a reputation?
>> Will you advertise in print, TV or online or all of these?
>> Will you use online marketing tools such as search optimization, to get your company listed on search engines and advertised on other Web sites?
>> You will also need to include how much you plan to spend on marketing.
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